GSI’s Second Annual Marketing Innovation Summit Explores the Future of Commerce Marketing
By Laureen Ellison on Friday, May 10, 2013
Last month, GSI Marketing Services invited our clients, partners and Fortune 500 marketing executives from the world's top brands to our second annual Marketing Innovation Summit in New York City.
The main topic of discussion was today’s empowered, connected consumer and how retailers need to leverage Commerce Marketing to drive engagement, generate interactions and convert transactions anywhere, anytime through any channel.
Marketing Veteran Regina Gray Joins True Action, Leads Analytics & Optimization Practice
By Laureen Ellison on Friday, February 8, 2013
True Action, GSI’s full service digital and performance marketing agency, is excited to welcome marketing industry veteran Regina Gray, who joins the agency as its new SVP of Analytics and Optimization. Regina brings 13 years of cross channel marketing services experience to True Action’s analytics department, where she’ll help advertisers and brand marketers leverage Big Data to glean customer insights that enable them to maximize value and relentlessly optimize marketing based on the experience of the connected consumer.
Regina has been involved in the creation, development and implementation of new products and services for both digital and offline marketing programs for multiple leading brands, including American Express, William Sonoma, Wells Fargo, 1-800-Flowers, Hilton Hotels, Brookstone, Estee Lauder, Nestle and Lord & Taylor.
The busiest weeks of the year for the email channel drove engagement for retail
By Andrea Orvis, e-Dialog on Tuesday, December 18, 2012
Cyber Monday was once again a record-breaking day for U.S. online sales, with transactions totaling $1.46 billion according to comScore (+17% over 2011)1. We saw consistently high retail email volume – equal to Thanksgiving week. Email frequency tapered off with only 11% of clients sending five or more messages compared to 32% in Thanksgiving week. With so much email earlier than ever before, customers responded. Chase Paymentech2 data indicated a spike in transactions Sunday night as many brands started their Cyber Monday sales early. The email channel worked extremely hard given the increased volume during the two big shopping weeks. Cyber week click and open rates were up by more than 10% from Thanksgiving week and revenue per net delivered stayed strong.
We saw a number of clients see success sending pre-sale and preview campaigns starting Sunday instead of Cyber Monday. These campaigns had less competition in the inbox and drove the highest revenue per net delivered of the week.
True Action Named a ‘Strong Performer’ in Independent Evaluation of Customer Engagement Agencies
By Marc Fleishhacker on Tuesday, November 20, 2012
Our team at True Action continues to set the standard for the industry when it comes to providing and implementing the most innovative and ROI focused strategies to deliver measurable results for our clients.
Recently, we were honored to be named a “Strong Performer” in Forrester Research Inc.’s report, “The Forrester Wave™: Customer Engagement Agencies, Q4 2012,” which evaluated 13 vendors against 19 criteria.
Silverlign Launches a Fresh Web Presence for Action Sports Leader Bell Helmets
By Tim Kain on Tuesday, November 13, 2012
As part of the creative and digital marketing arm of GSI Commerce, Silverlign Group Inc. works with clients to develop strategies for their brands that will make a dynamic impact in the digital space and enrich the online experience for their customers.
When Silverlign was tapped by iconic brand Bell Helmets to redesign its online presence at BellHelmets.com, our team jumped at the chance to translate Bell’s rich history of designing and marketing sports helmets and accessories into a new, high-performance website that would reflect the quality and beauty of their products. A leader in action sports since the 1950s, one only needs to look at the number of world champions who have worn Bell products during their most critical moments to realize the brand’s impact on the world of cycling and powersports.
We’re Extending our Footprint in Europe
By Tobias Hartmann on Tuesday, September 25, 2012
If you were to ask me if there is one thing Europe truly excels at in retail, I would have to say: Fashion. From Paris to Milan to London, European fashion has always had a unique look and flavor, and has set distinctive trends in the fashion world many times over.
That's why I'm excited to let you know about how we are helping this key vertical industry in Europe meet the ever-changing demands of the digital retail environment, with our newest customer IC Companys.
End-to-End Solutions for Merchants of All Shapes and Sizes
By Laureen Ellison on Thursday, September 6, 2012
This summer, True Action, GSI Commerce’s digital and ecommerce marketing agency, led its fellow eBay Inc. family members—Magento, an ecommerce platform, and X.commerce, the technology fabric that brings all the technology assets and developer communities together—in the successful launch of five marketing extensions on Magento Connect, the Magento Extension Marketplace.
Should Brands Use Pinterest?
By Christine Martino on Friday, July 6, 2012
I recently signed up to the social networking and virtual inspiration pinboard website, Pinterest, and it hasn’t taken me long to become addicted. I follow one image or idea to another and then another, and before I know it, it’s 2 a.m. and I still can’t stop. I have so many ideas, I can’t sleep! I love the visual format and the organization. I can create and share my own virtual pinboards (My Style, Organization Ideas, Products I Love) with images I pin, browse other pinboards, and repin images to my pinboards. It makes it so incredibly easy to record and expand my ideas, dreams, and interests.
As a busy working mom, I am a huge online shopper and since I also work at GSI, an ecommerce company, I wanted to understand if brands should use Pinterest. I sat down with Erik Harbison, VP of Social Media for True Action, GSI’s digital marketing agency, to learn more.
GSI in the New York state of mind
By Nicole Connell on Monday, June 18, 2012
Employees, clients and media came to celebrate the opening of GSI’s new location in NYC. John Donahoe, president and CEO of eBay, was in attendance and expressed his excitement to the crowd. “We see the consumer is changing the way they engage with brands. They want a seamless shopping experience -- whether it be online or in the store. Retailers and brands need effective demand generation to succeed in this multichannel commerce environment and GSI provides unmatched marketing services to drive consumers to their stores.”
Jobs and Pride Continue to Grow in Martinsville, Virginia
By Nicole Connell on Friday, March 9, 2012
GSI recently announced the expansion of the Martinsville fulfillment facility in Henry County, Virginia. The partnership with Henry County began in 2007 when we acquired the facility.
Both Henry County and GSI are excited about this continued relationship and the bright future it holds as the expansion will bring more than 60 jobs to the community. During an event held at the Henry County Administration Building, Jim Cheng, Virginia Secretary of Commerce and Trade, expressed his appreciation for GSI’s ongoing support in Henry County and presented Mike Bomba, GSI vice president of fulfillment, with a check for $75,000 from the Governor’s Opportunity Fund to support the company’s recruitment and training activities. As a further sign of appreciation, Cheng also gave Bomba a state of Virginia flag to proudly fly outside the new facility.
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